SABRHERO has just signed an exciting partnership deal with National Film Academy ahead of next year’s 9th annual National Film Awards 2023 taking place in July 2023.
2023 sees SABRHERO partnering with the National Film Academy to celebrate motion pictures and talent from the Television and Film industry. National Film Academy was launched in 1999 as an academy that supports, mentors, and promotes filmmakers, actors, actresses, and talent that make up the motion picture industry. The National Film Academy launched the National Film Awards UK in 2015 and simultaneously launched the US version of the awards National Film & Television Awards USA in 2018. The National Film Academy also produces a series of annual festivals, premieres, workshops, conferences, and seminars in the UK, France, South Africa, Germany, and the USA.
Runnoo Mahima, Associate Brands Manager for the National Film Awards commented: “The National Film Awards is committed to providing a platform for exciting brands to be discovered by the audience. SABRHERO certainly fits the description of a brand that is both exciting, fun, and one that connects directly to our core demographic.” They will be sponsoring the Best Supporting Actress at the 9th annual National Film Awards which takes place on the 3rd of July 2023 in London.
SABRHERO is a British luxury sports brand that combines style and performance. The brand was founded by Alpha Ambaye, a former international tennis player who was determined to create better equipment that would make players feel like champions. After testing over 80 rackets in a three month period, Alpha decided to create her own racket. The rackets quickly gained attention from other players, fans, and spectators, who all wanted to know which brand made them.
Two years later, after graduating from an MBA in Digital Marketing in the Luxury World from the prestigious Sup de Luxe school in Paris, Alpha teamed up with designer Theo Fancellu, her sister (also a high-level tennis player), and international business student Mir Ambaye to launch the brand. Theo had always been interested in art and design, with his mother introducing him to the world of performing arts, sculpture, and design. He also had a passion for sports, with his cousin being part of the training team for numerous WTA players.
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