GO FOR YOUR DREAM.
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Made by players, for players.
Founded, created and run by semi-professional tennis players. SABRHERO is all about enhancing performance whilst looking your best.
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Tested with over 150 players from prototype to product.
We invest all our efforts towards creating the perfect ''Player's items''.
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Infused with French savoir-faire and and British heritage.
Born from the heart, engineered in France, designed in Britain.
Walk in with style.
The Inner Power Thermobag can hold up to 15 rackets. With it's innovative water-repellent WaterTru coating, keep your rackets and items dry and safe.
Hot off the press
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Chelsea Magazine Monthly : “Their goal is to support, encourage and carry you through your moments of weakness, your moments of strength, glory or disappointment. To be the shoulders of a giant you can stand on, a force that pushes you through.”
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Brand Weekly: "The brand’s ultimate goal is to provide the feeling that the near-impossible is now possible, and that players are capable of becoming a better version of themselves. Whether you’re a weekend-warrior or a budding professional, the feeling you get at that moment is magical."
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"SABRHERO continues to inspire and empower players to reach for their dreams and believe in themselves."
Latest news, tips and guides - The Court Monocle
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ATP vs. ITF: What's the Difference in Tennis Ci...
ATP vs. ITF: What's the Difference in Tennis Circuits? The world of professional tennis is vast and diverse, with numerous circuits and organizations governing the sport. Two prominent entities that...
ATP vs. ITF: What's the Difference in Tennis Ci...
ATP vs. ITF: What's the Difference in Tennis Circuits? The world of professional tennis is vast and diverse, with numerous circuits and organizations governing the sport. Two prominent entities that...
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The link between Tennis and Fashion: A Historic...
Tennis and Fashion: A Historic Partnership Shaping the Tennis World Over the years, the worlds of tennis and fashion have intertwined, creating an unbreakable bond that is as iconic...
The link between Tennis and Fashion: A Historic...
Tennis and Fashion: A Historic Partnership Shaping the Tennis World Over the years, the worlds of tennis and fashion have intertwined, creating an unbreakable bond that is as iconic...
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Real Tennis: Its Influence on Tennis
Real Tennis: Its Influence on Modern Day Tennis Real tennis, also known as "jeu de paume," is a historic sport that has played a significant role in shaping the...
Real Tennis: Its Influence on Tennis
Real Tennis: Its Influence on Modern Day Tennis Real tennis, also known as "jeu de paume," is a historic sport that has played a significant role in shaping the...
Look and feel your best - whatever the weather.
SABRHERO Dry-K Shorts - luxury tennis apparel, performance gear
Which one is calling your name?
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THE GOLDEN HOUR
Laser-like precision, ultimate acceleration.
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THE INNER POWER RIP
Massive topspin and incredible consistency.
You are part of History.
Setting foot on the tennis court requires more than skill and determination – it needs the right gear. But for far too long, tennis apparel has been all about functionality, with little thought for heritage or style.
Welcome to SABRHERO.
SABRHERO DNA
SABRHERO - Our Values
Our Story: Tennis Fashion
Press Release
The Beginning
Experience and Dedication
As players, we are extremely demanding with our equipment and apparel. We know what works, and what doesn't. We innately feel what's needed to boost our game, instinctively following what will make us better.
SABRHERO is a British tennis and sports brand, combining luxury and style. Their roots stem from both Britain and France. They believe performance comes from within, and the desire to nourish one’s abilities and better one’s self is a rare quality, one that should be cherished.
Coming from an international tennis player’s background, the co-founder, Alpha Ambaye, had the chance to travel the world from tournament to tournament, in search of her own greatness. Throughout these formative years, she longed for an answer to better equipment, more elegant, more performant; that would make you feel like a champion, merely by using it. From her beginnings in a small town called Berkhamsted, to her time lived abroad in Southern France, this same goal lulled in the background, wanting to be addressed.
A few years later, after testing over 80 rackets in a period of 3 months, she decided to take action, and create a racket made just for her. She went through all the steps to produce her very own product. Alpha went on to play with the rackets in training and tournaments, and very soon, they caught the eyes of her opponents, the tennis fans, and spectators, wondering which brand made these rackets, and if they, too could buy one.
Two years later, newly graduated from her MBA in Digital Marketing in the Luxury World, from the prestigious Sup de Luxe school in Paris, ( part of the the ‘’Chair Cartier’’, created by professionals working in the luxury goods sector, in partnership with Cartier), she decided the time was right to launch the brand. Incorporating the customer service, the attention to detail, the quest for performance and excellence learned from her mentors, she teamed up with Theo Fancellu, a budding designer, her sister, also a tennis player at a high level, and international business student Mir Ambaye.
Our co-founder, had always expressed an interest in the world of Art. Growing up, he watched attentively as his mother created tailor-made dresses, costumes and outfits, for companies and events. She later on introduced him to the world of Performing Arts, sculpture and design.
On his father’s side, sport was omnipresent, from Golf, Running, Football, to the historical game of Real Tennis. His cousin was part of the training team of numerous WTA players (Women’s Tennis Association : Female equivalent of the ATP), seeing that happen through his star-filled child’s eyes, it stuck with him forever, and his passion for tennis resurfaced 2 years ago, with the SABRHERO project. Theo had always been fascinated by the world of Luxury, with influences like Valentino, Louboutin and Hermes, synonymous with his Mediterranean and French roots.
Alpha, Theo and Mir set out on an quest to create tennis equipment, apparel and bags, fit for the court, but also the catwalk. All three, already had a penchant for the world of design, art and fashion, and put their minds together, to reveal, through SABRHERO, qualities within themselves, unbeknown to them until then.
They created prototypes, went out on the field to test them, by over 150 players, all of good to great levels, from tennis coaches with experience to young professional juniors. All of the data collected throughout this process was then sorted and extracted. Then began the creative process, a brainstorm of beauty meets sheer design, to produce a tennis racket fit for a hero.
Once launched, they then turned to creating bags that would follow in the brand’s footsteps: bold, block colors combined with sleek, fresh lines, using top-of-the range materials. Every SABRHERO item needed to be designed and created with this formula : to make the player feel like a hero, their own hero, every time they stepped on court. A sense that the near-impossible would now be possible, that they too, are capable of being a better version of themselves, that they now held the key to becoming the athlete they always wanted to be. Whether it be a weekend-warrior or a budding professional, the feeling you get at that moment is magical to say the least.
The leitmotiv of SABRHERO is simple, everyone deserves the right to believe in themselves. Their goal is to support, encourage and carry you through your moments of weakness, your moments of strength, glory or disappointment. To be the shoulders of a giant you can stand on, a force that pushes you through.
Mir Ambaye, Social Media Manager & Editorial Manager
Marie-Anastasia Olivieri, Luxury Consultant, advisory board.
The Heritage Collection
History must be cherished, learned from and improved upon. Explore the Heritage Collection.
Timeless classic lines, modernized with elegant, performance fabrics. At SABRHERO, Heritage has an important role to play in building our wardrobe. Pulling inspiration from the legendary players, the quintessential Wimbledon style is here for you. Luxury tennis clothing, fit for the best.