Every SABRHERO item is
designed and created to make the player feel like a hero-
their own hero, every time they step on court. A sense that the
near-impossible is now possible, that they, too, can become a
better version of themselves, that they now hold the key to becoming the
athlete they always wanted to be. Whether it be a weekend-warrior or a budding
professional, we are here to help harness the power of within.

The leitmotiv of SABRHERO is
simple, everyone deserves the right to believe in themselves. Our goal is to
support, encourage and carry you through your moments of weakness, your moments
of strength, glory or disappointment. To be the shoulders of a giant you can
stand on, a force that pushes you through.

For SABRHERO the customer isn’t a
king, they are an emperor.

SABRHERO is a British tennis and sports brand, combining
luxury and style. Their roots stem from both Britain and France. They believe
performance comes from within,  and the
desire to nourish one’s abilities and better one’s self is a rare quality, one
that should be cherished.

Coming from an international tennis player’s background, the
co-founder of SABRHERO, had the chance to travel the world from tournament to
tournament, in search of her own greatness. Throughout these formative years,
she longed for an answer to better equipment, more elegant, more performant;
that would make you feel like a champion, merely by using it. From her
beginnings in a small town called Berkhamsted, to her time lived abroad in
Southern France, this same goal lulled in the background, wanting to be
addressed.